While the New England Patriots are gearing up for the 2010 season, All-Pro defensive lineman Vince Wilfork just had his 2004 Super Bowl ring stolen.

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The New England Patriots are kicking off their 2010 season with a well-choreographed social media play designed to get fans engaged in a digital way. The team has used SCVNGR to build a “Help Vince” trek that tasks fans to hit the streets to find lineman Vince Wilfork’s 2004 Super Bowl ring.

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Maybe this whole thing was written into Vince Wilfork’s new contract, maybe there’s really not much going on in Foxboro in July or maybe we’ve all just entered the twilight zone. Whatever it is, the Patriots and Wilfork released the following video on Thursday to explain the meaning of those “Help Vince” T-shirts that the nose tackle sent to the media

There is the quick update of the day.

Mobile gaming platform company Scvngr Inc. has landed a new customer in the New England Patriots, who are using the companys technology to launch a scavenger hunt game to help find the 2004 Super Bowl ring stolen from Vince Wilfork.

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FOXBOROUGH, MA–(Marketwire – 07/15/10) – While the New England Patriots are gearing up for the 2010 season, All-Pro defensive lineman Vince Wilfork just had his 2004 Super Bowl ring stolen. And he needs your help to get it back

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Over the last few weeks, the New England sports press has been scratching their heads over mysterious T-shirts they received from The Patriots that were emblazoned with the words, ” HELP VINCE “. The shirts obviously refer to NFL star Vince Wilfork, but give no indication as to what he needs help with. As it turns out, he’s “lost” his Super Bowl Ring, and he needs help finding it and the …

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It was apparent throughout this offseason that the Patriots made an effort to sign players with strong character.

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It was apparent throughout this offseason that the Patriots made an effort to sign players with strong character. On the heels of a season in which the Patriots publicly acknowledged a lack in leadership, will their emphasis on acquiring good-character guys pay off on the field? In theory, yes, it will.

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Just as the Patriots retained Vince Wilfork, they have done the same with defensive end Derrick Burgess.

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Source: New England Patriots, defensive end Derrick Burgess reach 1-year deal